prova google

stoutkramer.nl

Essenziali, minimali. Rigore nella tipografia e progetti visivamente puliti. Una gioia per gli occhi

Li trovate qui

Set su flickr: tipography

Un fantastico set di immagini su flickr, bellissima tipografia.
Lo trovate qui.

Ctrl alt o mela Shift?

Bella serie di immagini suggestive che trovate qui

bloggo ergo buzzo

Buzzbox: ricevi regali per posta poi ne parli sul tuo blog

Si tratta (guarda un po’!) dell’ultima trovata di marketing e fa leva sull’orgoglio-blogger e sull’accattonaggio-blogger con termini come anteprima e regalo.
Il nome dell’operazione è Buzzbox e propone a chi si iscrive di ricevere a casa o in ufficio dei pacchi sorpresa con dentro dei prodotti con l’aspettativa, sicuramente ben riposta, che poi ne parlerai sul tuo blog.


Mi iscriverò anche io quanto prima!

via frizzifrizzi

Demo Design

Lo studio di Justin Fines, bei lavori e gusto eclettico

Dont'be the mirrow

Ho letto questo interessante articolo sui powerbloggers, in questo caso John Chow, guru della blogosfera, argomenti che mi interessano sempre parecchio.. eppure tra tutte le cose scritte in questa recensione accuratissima della carriera di questo "good guy" la frase che mi ha colpita è questa:

Why you are not John Chow

Re-posting what John has posted
John is the first source for make-money-online tools, so why are you trying to tell people what they already know? Gavel’d, bitch.Verdict: Your content needs to be original. Be the source for something. Don’t be the mirror.

per una lettura interessante trovate tutto qui

Illustrators Give Economist Campaign New Face

Senza traduzione perchè mi sembra piuttosto comprensibile...

Chwast was one of six illustrators brought in by agency AMV.BBDO in a radical departure from previous work for the magazine

There are few advertising campaigns as renowned or as revered as that created for The Economist by AMV BBDO. The beautifully-written, white out of red lines have become a classic of the genre. But what’s this? A new Economist campaign, in black and red? Using illustrations? Is this the end of an era?

Well no, not really. A new, radically different campaign for The Economist breaks this month in the national press and on crosstrack posters, but it does not spell the end of the classic red and white ads, say AMV. Instead, the new campaign of seven ads will complement its classic cousin. “The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club. This is an attempt to broaden the appeal of that club and engage with a new audience,” says AMV’s Paul Cohen, art director on the new campaign. “The Economist is not changing the magazine in any way but they do believe that there’s a new, perhaps younger, group who would be interested in it.”

To engage this audience, Cohen commissioned six illustrators to interpret lines provided by copywriter Mark Fairbanks. “We tried very hard to avoid the prevailing styles or ticks of each illustrator, the look of each execution has come straight out of the line and what we’re using the line to say about the magazine,” says Cohen. “Though the illustrator’s hand is evident, everything is very pared down and works towards communicating the idea behind the line. I think this helps give the campaign a coherent feel. One that is as strong and identifiable as the white out of red ads.

The new campaign will no doubt cause some eyebrows to be raised, especially when comparing it to previous Economist campaigns, but “it’s a different style of advertising,” argues Cohen. “Compared to the white out of red campaign, less of the puzzle is contained in the line. They are a bit more instantaneous but that’s not to say that they are cheap or easier in any way, they are just speaking to a group that is more visually engaged.”

belli e bravi!

Uno dei migliori studi di graphic design e AD del pianeta. Vale la passare un pò di tempo in questo nuovo sito, tra lavori bellissimi e grande stile.
Sono londinesi e tra i loro clienti compaiono Nike, Faber&Faber, Sony, Design Museum [UK], Getty Images... ma non disdegnano qualche progetto indipendente qua e là.