09 luglio, 2010

I like it - Barnhart Home Brew Recipes

Colorado is a hotbed for great beer - and great beer design. The crew at Barnhart thought it was about time they get in on the fun, so we created the “Barnhart Home Brew Recipes” poster. The piece parodies authentic beer recipes and was inspired by the current recession and some of the shop’s favorite social stereotypes, thus the “Pink Slip Pils” and the extremely bitter “Ex-Wife IPA.”
Barnhart printed a small run of posters, each one hand dated, and sent them to breweries in Colorado and across the country they felt could benefit from improved design.

Creative Director, Designer: Jim Hargreaves / Copywriter: Tom Van Ness / Client: Barnhart